The Marketing Operating System

Stop guessing.
Start proving.

ProofLabs is the analytics and planning platform built for craft spirits brands and performance-driven businesses who need to see exactly where their money goes — and what it brings back.

See It Live How it works
SCROLL
DTC Analytics/ Media Planning/ Sell-Through Forecasting/ TV Attribution/ Geographic Intelligence/ SKU Planning/ Campaign Optimization/ Client Portals/ DTC Analytics/ Media Planning/ Sell-Through Forecasting/ TV Attribution/ Geographic Intelligence/ SKU Planning/ Campaign Optimization/ Client Portals/
$19.4M
DTC Revenue Managed
13x
Avg Client ROAS
46
States Shipped
85K+
Orders Fulfilled
The Problem
Your agency sends you a PDF.
You deserve a system.
Most brands are flying blind — juggling Shopify exports, Meta screenshots, and gut instinct. ProofLabs replaces all of it with a single source of truth.
What you're doing now
Pulling Shopify exports into spreadsheets, cross-referencing Meta Ads Manager, hoping the numbers line up. They never do.
With ProofLabs
One live dashboard connecting your store, your ads, and your margins. Updated daily. No spreadsheets. No guessing.
What you're doing now
Planning next quarter's media spend based on last quarter's vibes. Allocating budget by gut feel across 16 markets.
With ProofLabs
Interactive campaign planner with sell-through forecasting, SKU-level projections, and budget allocation by DMA — before you spend a dollar.
What you're doing now
Running TV spots and hoping someone Googles you afterward. No way to connect the spend to a sale.
With ProofLabs
TV attribution engine that maps airtime to traffic spikes to conversions. See exactly which spots are pulling weight.
The Platform
Six tools. One system.
Every module feeds into the next. Your analytics inform your planning. Your planning optimizes your spend. Your spend generates the analytics. It's a loop — not a stack of disconnected reports.
■
DTC Dashboard
Live Shopify + Meta integration. Revenue, ROAS, AOV, repeat rate, and conversion funnel — updated daily, not when someone remembers to pull a report.
◆
Campaign Planner
Build media plans with budget allocation by market. Set targets, model scenarios, and see projected returns before you commit a dollar.
▲
Sell-Through Modeler
SKU-level forecasting that projects inventory velocity by channel. Know what's going to sell out and what's going to sit — before it does.
⬤
Geographic Intelligence
DMA-level reach maps showing where your media spend meets actual demand. Stop over-indexing on markets that don't convert.
◼
TV Attribution
Map TV airtime to web traffic spikes and conversion events. See which spots, dayparts, and networks actually move product.
★
Client Portal
Your own branded login. Share dashboards with your team, your investors, your board — without forwarding a spreadsheet.
Pricing
Built to pay for itself.
Every tier includes a real human who knows your business. This isn't a self-serve SaaS — it's an operating system with an operator behind it.
Tier 01
Starter
$500 / mo
For brands running DTC and paid media who need to stop flying blind. See what's working without building anything.
Get Started
Most Popular
Tier 02
Growth
$1,000 / mo
For brands scaling across markets who need to plan, not just report. The full intelligence layer.
Book a Demo
Tier 03
Enterprise
$2,000 / mo
For multi-brand operators, media companies, and agency partners who need the full operating system.
Talk to Nick
Who This Is For
Two types of people find us.
You either make the product or you sell the media. Either way, you need proof that your dollars work.
Persona 01
Distillery & Brand Owners
You've built something real. Now you need to sell it at scale — DTC, wholesale, or both — without lighting money on fire.
Persona 02
Media & Agency Partners
You sell TV, radio, digital, or all three. You need a way to prove to your advertisers that the spend is working — or they walk.
The Proof
We built this on real revenue.
ProofLabs didn't come from a pitch deck. It came from managing $19.4M in DTC spirits revenue across 46 states. These are the numbers from the brands we run.
$72K
In 4 Days — Single Launch
$500K+
In 120 Days — New Brand
27%
Repeat Purchase Rate
$375
Average Order Value
Common Questions
The fine print, minus the BS.
Is this a SaaS product or a service? +
Both. You get a live platform with real dashboards and tools — but you also get a strategist who knows your business, your category, and your numbers. Think of it as software with a brain behind it. We call it a marketing operating system because it operates.
Do I need to be a spirits brand to use this? +
No. ProofLabs was built on spirits DTC data because that's where we cut our teeth — but the platform works for any performance-driven business running paid media and ecommerce. Healthcare, home services, DTC food & beverage — if you spend money to make money, this works.
What integrations do you support? +
Core integrations include Shopify, Meta Ads, and Google Ads out of the box. Enterprise tier adds custom integrations — CRM, ERP, TV log data, whatever your stack looks like. If it has an API, we can connect it.
How fast can I be up and running? +
Starter clients are typically live within a week. Growth and Enterprise accounts take 2-3 weeks depending on integration complexity and how quickly we get access credentials. We handle the entire setup — you don't need a dev team.
What makes this different from Looker / Tableau / my agency's reports? +
Those tools show you what happened. ProofLabs shows you what happened, why it happened, and what to do next. The sell-through modeler and campaign planner are forward-looking — they help you make decisions, not just observe outcomes. And unlike generic BI tools, every module is purpose-built for brands spending money on media.
Can I white-label this for my clients? +
Yes — Enterprise tier includes white-label portals. If you're a media company or agency and want to offer ProofLabs dashboards under your own brand, that's exactly what the partner model is built for. Let's talk.
Ready?
See what your money actually does.
30-minute demo. Real dashboards. Your data. No pitch deck — just proof.
Book Your Demo